This week on The Flip King CEO, Joe Evangelisti is joined by his friend Ray Gonzalez, an entrepreneur he met through a Mastermind session and who has put on great events himself, as well. Today they’re talking about one of the key ingredients to Joe’s success in business and really anyone’s success: power partners. It’s so important to work with good people and build mutually beneficial relationships with good people. And those partnerships may be the single biggest lever for growth in a business, and Joe and Ray break it all down on this episode.
One of the key points Ray made right out of the gate is that you don’t have time to build relationships with everybody. You’re only going to have surface-level relationships with people if you try to be everyone’s friend, everyone’s partner. That’s not to say you don’t have those acquaintances, but you want to go deep with the right people. And the first thing you want to look for is core value alignment, that the person you’re building a relationship with shares your core values.
From there, the question is, can they exchange value? So once you realize you have shared core values with someone, can you both help each other out? Do you recognize ways in which you bring value to them, and vice versa? And that’s not always about money or doing business, sometimes it’s just about how you can help each other on a personal level. So forget money, the real currency we’re talking about here on this week’s Flip King CEO: trust.
Whenever you’re entering a relationship, always come from the perspective of asking: How can I add value to this relationship? Never go in thinking how you can take, what you can get. You should always be looking for what you can bring and if you don’t think you can bring anything, then it’s time to move on. As Ray says on this week’s episode of the Flip King CEO, if you’re going deep with someone, you’re going to get uncomfortable. You’re going to push each other to answer uncomfortable questions, so you want to make sure this is a relationship where you’re both bringing value.
One of the best things Ray says in this week’s episode of The Flip King CEO: You don’t need to know someone a long time to have a deep relationship with them. You just need to build that trust and have honest experiences with them. And as Joe says, sometimes it’s all about being grateful for what the other person brings to the relationships. He has an amazing trick for turning around his day, and you have to hear it on this week’s episode.