The Legacy Blueprint

Joe Evangelisti is an avid real estate investor, broker, entrepreneur and owner of multiple different businesses. Joe helps new and experienced real estate investors, entrepreneurs, CEOs, and other great minds looking to grow, gain the edge they need to take their life and business to the next level. He strives to help leaders win and live their legacy. Joe’s motivation to see people succeed in life and business is unmatched. The Legacy Blueprint is meant to be an interactive place for you to learn and grow. Message today and let’s discuss YOUR goals.
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Now displaying: 2015
Dec 30, 2015

One of the most common places that potential real estate investors get hung up is on the issue of courage. They have the desire to get started making significant income through investing, property flipping, or wholesaling, but in the end the fear is bigger and stronger than their desire for a better life. They let the doubts, negative voices, and difficulties become obstacles rather than turning them into opportunities. Because of that reality, Joe felt like it would be fitting to talk to you about courage on this episode. With the new year right around the corner, you’ve got the opportunity to make some big changes in your own bottom line and change your life and the life of your family. Whether or not you’ll do it, comes down to courage.


Why is Courage such an important quality for a Real Estate Investor to have?


Simply because there are many points along the way that you can get talked out of moving forward. When it’s time to approach a potential investor you might feel timid or uncertain. That’s the time for courage. When it’s time to put your first offer on a property, you might be scared by the unknown. That’s the time for courage. When you have an opportunity that could turn out really big but are frightened by the “what ifs.” That’s the time for courage. Step after step requires that you swallow down the fear, set your jaw, and move ahead with wisdom. On this episode, Joe’s going to lead you in a couple of ways to think about the issue of courage.


Take a trip back in time to look at how courageous you’ve been.


When you look back at the business you’ve done over the past 12 months, what have been the situations that most required courage? Did you have it? Did you move ahead in spite of uncertainty or fear? If you did, what did you learn? If you didn’t, why didn’t you? What can you learn from it? Those questions and many more are what Joe Evagelisti is going to lead you through on this episode of The Flip King, to help you plan for a much better year this coming 12 months. You’re going to get a lot out of this short shot of encouragement, if you take the time to do what Joe’s suggesting.


Forget your year-long goals. Cut it back to 90 days. Here’s why.


Sometimes the reason we don’t step forward in courage when it’s time to act is because we’ve given ourselves too much opportunity to step back. Yes, you’ve given yourself the opportunity. How? By setting your goal too far into the future. You know that the step before you is one of the essential things you’ll need to do in order to reach that goal, but it seems so far away there’s no sense of urgency pushing you to act. That’s why Joe suggests that you set 90 day goals. Don’t look much further than that. It will provide you a sense of urgency that you have to act NOW to get to the goal you’re striving toward. That’s just one aspect of why 90 day goal setting is important. You’re going to get even more on this episode.


Look at the next 90 days and set some courageous goals.


Where do you want to be in your real estate business 90 days from now? Financially, in terms of funding, number of deals you’re actively working, number of contractors or employees you’ve been able to add to your team? Those and thousands of other items are options that are on the table, but you’ve got to decide what you need most in your business over the next 90 days and start setting goals and making plans. If you don’t, you’ll get more of what you’re seeing right now. If you do, you’ll move forward, advancing the success of your team and business, and building the lifestyle and legacy you want. Your friend and mentor, Joe Evangelisti has something to say to you about that on this episode. Don’t miss it.



  • [0:43] Joe’s intro to this episode: COURAGE.
  • [1:02] Why COURAGE is one of the main things you need as a Real Estate Investor.
  • [2:05] What it means to take calculated risks.
  • [3:37] Why to create 90 day business plans.
  • [4:30] Evaluating the last year: What caused you to be courageous?
  • [6:41] Consider the opportunities you may have missed because you didn’t act courageously.
  • [9:00] Some things that took courage for Joe this past year.
  • [10:28] What can you do to crank it up in the next year?



BOOK: The Entrepreneur’s Roller Coaster

Dec 2, 2015

One of the very first steps in the process of ANY real estate investor, whether a wholesaler or fix and flip guy, is the act of making an offer on a property. If you don’t know how to make an offer according to the margins you need, that’s problem number 1. And if you know the “how” but don’t actually MAKE the offers regularly (and in volume… we’ll get to that), then that’s problem number two.


On this episode of The Flip King Joe Evangelisti reaches into the experience vault and pulls out his very own formula for making offers on real estate in a smart, numbers-driven way and teaches you the ins and outs, step by step. If you’re new to the real estate investing world, you’ve come upon the best starting point you could ask for on this episode. If you’re a seasoned investor, you’ve got a simple way to check yourself to make sure you’re covering all your bases when you make your offers on properties.


The first primary mistake real estate investors make when it comes to offers on properties.


The first is that they don’t know what goes into making a good offer. They shoot from the hip, act on gut feelings about properties and hunches about the local market. That may wind up getting you some properties that you can actually turn a profit on, but it will also get you broke in a hurry.


You’ve got to know EXACTLY how to make an offer that matches your local market and takes into account all the variables such as investor returns, costs for rehab, your profit, and a lot more. If you don’t, you’re asking to lose money and fail at real estate investing. It’s that simple. So listen up… Joe’s going to give you his EXACT formula for calculating offers. He calls it his “Maximum Allowable Offer.” If you follow this strategy, you’ll never get in over your head or cut your margins too close - and you’ll find yourself making good money on your deals once they’re accepted.


The second mistake made on real estate offers.


Even if you know how to calculate a maximum allowable offer it’s not going to do you a bit of good if you don’t actually make offers on properties. That’s the second mistake. And understand this: you can’t just make an offer here or there, you’ve got to be searching out offers and writing many, many offers. Whatever you’re doing now, double it. That’s easy to do. Joe refers to this as making offers “in volume.” It’s how you get to cherry pick the deals that are out there, how you get the opportunity to make more money, faster. You’ve got to take smart action to get your business rolling forward. This episode is full of practical advice. You’ll be smart if you take it.



  • [0:43] Joe’s introduction to this episode: what you can expect.
  • [1:57] Why a truly successful entrepreneur keeps going even when he doesn’t have to.
  • [4:50] How real entrepreneurs and hustlers think.
  • [6:12] The great entrepreneurs do what it takes, even when it’s not fun.
  • [6:49] Offers: Getting your team set up to put in offers in a good way.
  • [7:20] The importance of volume in offers, purchases, sales, etc.
  • [9:45] The difference between companies that do lots of deals and those that don’t: volume.
  • [10:57] STEP ONE: Figure out how to make maximum allowable offers (MAO).
  • [28:32] STEP TWO: Start making offers.




Find Joe Evangelisti on Periscope -

Nov 18, 2015

It’s great to be a fix and flip rehabber. The upsides far outweigh the downsides IF you make sure that you’re acting wisely as the variety of circumstances in deals change. Joe’s been doing this a long time and he’s learned hard lessons about what to do and what not to do. In this episode Joe is going to outline 4 of the biggest mistakes that rehabbers make and how to avoid them. If you’re a seasoned rehabber or brand new to this type of real estate investment, you’re guaranteed to learn something in this episode, so make sure you listen in to hear Joe’s years of expertise when it comes to making the most on your property rehabs.

Are you falling in love with your rehab properties? It could be a mistake you’ll regret.


Properties can be very cool. There’s lots to like. And when you find a property that you see great potential in it’s easy to get carried away with your enthusiasm for the possibilities instead of sticking to your “analytical” mode and making sure the numbers work for you. The same can be true of properties you have already renovated. You don’t want to fall in love with the job you did to the extent that you can’t let go of it for some sentimental reason. When you’re in the business of fixing and flipping properties, you want to fix them wisely and sell them. Joe’s insights on all of this is powerful stuff for you to apply to your rehab business, so make sure you listen in to this episode.


You can shoot yourself in the foot by trying to save money on the wrong things on your rehab.


Everyone who does fix and flips knows they need to save money wherever they can. But too many times and in too many instances rehabbers are cutting costs on things they shouldn’t be, and spending too much on things they shouldn’t. Saving money is important for your profit margins but if you skimp on the wrong things you’ll regret it in the long run. In this episode Joe pulls from his hard lessons learned file to bring you some of the most common places people cut costs when they shouldn’t. You’re going to hear some things most people don’t think to mention, so take a few minutes to hear what Joe’s got to share with you.


Are you rehabbing your fix and flip with the neighborhood and potential buyers in mind?


If you’re not, you could be spending significant amounts of money that you don’t have to be spending. Many flippers want to go “up scale” when they do the rehab on their homes. Granite countertops, ceramic tile, high end carpet. Hey, it’s nice to see a home with all of those things but here’s the hard truth: In some neighborhoods you’ll be over building compared to the rest of the homes on the market. It might mean that your home sells faster, and that’s great, but it may also mean that you did word you didn’t have to do and the home would have sold just as fast. You could also be putting things into your rehab property that the average buyer in that neighborhood may not even notice or care about. What sorts of things fall into this category? You’ll need to set aside a few minutes to listen to this episode so Joe can give you all the details.


Don’t take on a fix and flip job without being prepared for it.


Joe’s always excited to hear that people want to get into the fix and flip market. It’s a great and fun way to earn a living. And though it’s important to get started and learn as you go, you need to make sure that you’re not jumping in ignorantly. If you don’t know how to bid out a job or figure costs, you need to learn those things before you go out to bid on a property. If you don’t know how to find reliable, good quality contractors, you need to learn how to do that before you start hiring your renovation team. Those are just a few examples of the kind of things you can give your best shot but may turn out to show that your best shot is not good enough. It’s one thing to be inexperienced, it’s another thing to be ignorant. You may be the first but you don’t have to be the second. Hear Joe’s advice on this episode of The Flip King.




  • [0:43] Joe’s introduction to this episode: what you can expect.
  • [1:20] The latest rehab project Joe’s been working on.
  • [1:44] Today’s topic: Problems investors and rehabbers are facing with fix and flip projects
  • [2:58] Problem #1: Falling in love with the property - why it’s a problem.
  • [6:13] Problem #2: Trying to save money on the wrong things.
  • [12:10] Problem #3: Overbuilding for the neighborhood or people you’ll be selling to.
  • [14:56] Problem #4: Not being prepared for the job.


Nov 4, 2015

Hey, welcome to this episode of The Flip King Real Estate Radio. Joe’s just come back from a conversation with some new investment partners in New York City and he’s excited to tell you about the relationship, how it came about, and how he built up to the point that he’s able to have conversations with people who can invest very large amounts of cash in real estate investments. It doesn’t come naturally and it doesn’t come without a lot of paying your dues and hard work, but when it does come, it comes in big! In this episode Joe’s going to walk you through some steps and mindsets that can set you up for one day making those kinds of connections yourself. Give it a listen.

A financing snag that brought about a great opportunity


Today’s episode flows out of a situation Joe and his team hit recently. His main investor typically has around 2 million dollars available for Joe to use. With that in mind Joe had a handful of projects going in various states of completion. Then he got the call. His investor couldn’t give him any more money for the time being. It was scramble time. A high level associate recommended Joe talk to some guys from New York who were curious about real estate investing, Joe made the call, set up a meeting, and made a good connection with some new investors. Within days he had a high dollar amount wired to his account and things were back on track. Hear the story and how Joe made the right sort of connection with these new investors, on this episode.


When you first get started, you need to do anything to get deals under your belt.


If anyone ever tells you that real estate investing is an easy field in which to get started, don’t listen to them. When you first begin things will be hard. The learning curve is steep and the things you have to to in order to make your first deals work will cut into your profits. But that’s OK because you’ve got to have a long view. Successfully completed deals now are the clout you need to show future investors that you’ve got what it takes to see things through. They’ll want to see a track record of successful deals to prove that you can be trusted with their money. That’s a big part of how Joe got his newest investors on board. Joe’s got some great tips for how you need to look at that balance on this episode.


Amazing things happen when you shift your focus.


Joe was cruising along, running his business as usual when the news that his main investor was pulling out came. He had to make a dramatic shift of focus right away. For the next week he and his team were doing nothing but searching out a new source of funding to enable them to complete the projects they already had underway. The result was that the increased focus on the area they needed most enabled them to make contacts they wouldn’t have otherwise made, find the financing they needed, and get back on track to finish up their projects and make money for everyone. Think about that principle. What you focus on is what you’re going to see the most gains in, every single time. What is it you need to be focusing on right now? What are the distractions and diversions that will keep you from getting there?


Why you need to prequalify your private money lenders.


After Joe made a phone call to get to know some potential new private money investors he scheduled an appointment to drive up to New York City to meet them. He didn’t talk about money once. Instead he focused on getting to know them, their desires for their investments, and to get a feel for how they did business. The last thing he needs is somebody who’s looking over his shoulder, calling him every week, making him feel like he’s not being trusted. His visit was to prequalify them, to make sure they were someone he wanted to work with. When you need money the temptation is there to accept anything that comes your way. But you have to be careful. Often times the person who gives you the smallest amount is the one who’s the most irritating to deal with… and it makes sense, they don’t have much so they’re very concerned about how it’s being used. Hear Joe’s lessons learned on this episode of The Flip King.


  • [0:43] Introduction to today’s show: Debunking myths about cash investors.
  • [2:20] Hitting a snag in his funding pipeline.
  • [4:10] The power of shifting your focus.
  • [6:46] The meeting with new investors.
  • [7:54] The one thing to tell yourself about funding when you first get started.
  • [9:16] What matters most when you first get started.
  • [10:30] Why Joe doesn’t give away equity in his real estate deals.
  • [14:52] What it means to prequalify a private money lender.
  • [16:33] How your limiting beliefs will keep you from growing.


Oct 21, 2015

One of the unique things about The Flip King podcast is that Joe is a down to earth, real life guy. This episode is an example of that. Joe just closed a new fix and flip deal in Burlington County, NJ near where he lives and works most of the time. In this episode Joe’s going to walk you through everything from the point he became aware of the property, how it came about, the conversations he had with the owners, and how he was able to build rapport with her in a way that enabled him to get the deal when another investor was making an offer on the property that was higher than Joe’s. This is a “must listen” episode that will show you the power of rapport.


Getting a lead through social media. It happens.


Joe’s discovered that social media (Facebook, LinkedIn, etc.) is a great way to get his name out as a real estate investor. Even people who don’t seem interested in real estate may notice what he’s doing and respond when the time is right. That’s exactly what happened in this situation. A woman Joe knew from a while back was in one of his social networks and sent him a private message to explain that someone at the firm where she worked had a property they needed to sell. Joe made the connection, and the rest is history. In this episode you’re going to hear all the details of the conversations and will learn a lot how to handle touchy situations in a way that makes the seller confident in you as the one they want to sell to. Curious yet?


Dealing with touchy situations wisely can pay big bucks.


In Joe’s latest deal the seller was actually the daughter of the man who lived in the home. He was elderly, suffering from dementia, and declining in health. The daughter was concerned that the idea of selling the home could upset him and that the deal could be very difficult. But Joe was able to go into the home, meet the man, listen to his stories, and build a relationship that put everyone at ease. He did so because he cared about the daughter’s situation. He wanted to help her accomplish her goal of selling the house without making it into an ordeal for her father. That’s what Joe was able to do and the seller couldn’t have been happier. In fact, she may even become a repeat client. Hear how Joe did it in this episode.

How should you handle a competing offer on a fix and flip you’re trying to purchase?


Some real estate investors will get all messed up and stressed when someone offers a competing bid. But you need to realize that’s just part of the business. You don’t want to let yourself feel pressured to change your numbers and give a higher bid just because you want the property. Your numbers are your guide and you need to stick to them or else you could wind up getting into a bad situation and lose money. In this situation Joe was able to get the contract even though his competitor was offering more money. That sounds like magic, so how did it happen?  Rapport my friend, rapport. Hear the details on this episode of The Flip King.


If you can get a verbal commitment from a seller, do it. You’ll learn a lot from it.


In the deal Joe’s team just closed he had to go back and reevaluate the property because a competitor came in with an offer that was higher than his. But Joe had asked the seller if she would let him have the honor of giving her a follow up offer if it turned out that way. When she called him Joe sent his contractor to the home to see if he might have overestimated his repair costs. They were able to get the costs down to enable him to make a comparable offer. That’s when Joe asked the seller if she would make a verbal commitment over the phone to do the deal with him. She said, “Yes.” Naturally, that doesn’t mean the seller will keep their word, but from that point forward you’ll learn a lot about the seller, including whether you want to work with them again. Here Joe’s lessons learned on this deal by listening to this episode.



  • [0:43] Introduction to today’s show: Real life fix and flip scenarios closed.
  • [2:42] The Burlington County house details.
  • [3:41] A social media lead that put the property on the radar.
  • [6:01] A difficult family situation prompted the sale of the property.
  • [7:44] How Joe made his calculations to make an offer on the property.
  • [11:00] How to think about competition and competing offers on a property.
  • [12:38] Reevaluating a budget for the sake of making a better offer.
  • [13:21] The power of getting a verbal commitment from a seller.
  • [14:42] The real money savings on this deal and the power of building good rapport.
  • [19:36] Your invite to Joe’s “hot seat” events.


Sep 9, 2015

Can you even conceive of structuring a deal with multiple investors to purchase a 250 unit property in a major metropolitan city? That’s what the guest on this episode of The Flip King just did. He closed the deal last week. Joe Fairless has become a pretty well known real estate figure through his daily podcast, “The Best Real Estate Investing Advice” and has been on the fast track learning curve to become a high profile investor since leaving his advertising career. In this episode he shares some of the details of that 250 unit deal and much more.


Raising money for complex real estate deals comes down to one simple thing.


Do you know what it is? Relationships. While Joe Fairless has not personally met every person who’s invested in a real estate deal with him, he’s connected with most of them through personal relationships, either by introduction or connection through another deal. He believes that working to establish good rapport and friendship with the people you work with on real estate deals goes a long way toward future deals and future partnerships. Hear how Joe put together the money for his latest multi unit deal on this episode of The Flip King.


General Partners, Limited Partners, and lots more covered in this episode.


Do you know the difference between a General Partner, a Limited Partner, and how the proceeds from a real estate deal should be split among them? Joe Fairless opens the books on his latest deal to reveal how he was able to pull together the money for it and how he structured it so that everyone involved was happy with their piece of the pie. It’s not something that comes easy to most investors so grab your pen and paper to take notes. Joe’s got it down and is ready to let you in on the secrets of how he does it.


Are you structuring your real estate business so you can sell it one day?


If you’re like most investors, you’re trying to set up your business to cash flow so that you and your family can enjoy a passive stream of income your whole lives. That’s great, but it’s just the first goal. What happens when you’re ready to get out of the business altogether? Could someone else feel confident that if they bought your business, it would continue to run smoothly for them like it has for you? In this episode hear  how Joe Evangelisti and Joe Fairless are thinking about their businesses from that standpoint, and why each of them thinks it’s an important thing for their future.


If you need real estate investment mentoring, Joe Evangelisti is your guy.


Joe’s a real estate agent who owns his own brokerage, but more importantly, he’s an active real estate investor, doing fix and flips, wholesale deals, and many other types of investments. He’s learned much of what he knows in the trenches, doing the hard grunt work himself. He’s also learned a ton from experienced mentors who have helped him avoid some of the mistakes typical of new investors. He’s ready to put his years of experience into a mentoring relationship with you, to help you get your investing business to the next level. If you’re interested in chatting with Joe about the possibilities, connect with him at



  • [0:43] Introduction of Joe Fairless, today’s guest.

  • [1:42] Joe’s latest acquisition of a 250 units.

  • [4:08] How Joe Fairless goes about raising money for real estate deals.

  • [7:57] What a deal looks like in terms of shares for General Partners and Limited Partners.

  • [12:30] Fee structures that could apply for General Partners.

  • [14:53] How the financing works on these kinds of deals where capital improvements are needed.

  • [17:28] The things Joe reads to keep him motivated and learning.

  • [19:06] Joe’s podcast” the people he’s interviewed and the advice he’s valued the most.

  • [21:48] How to position your real estate company to be purchased later.

  • [24:08] What Joe Fairless is excited about in his business and lifestyle.



The Zillow Book


The 48 Laws of Power by Robert Greene


The Best Real Estate Investing Advice Podcast - Joe Fairless’ show




In #RealEstate the next best thing to guaranteed is a #PreferredReturn


A 250 unit property deal - just closed. Hear the details on #TheFlipKing


How to navigate complex #RealEstate deals, with Joe Fairless


How to raise cash for huge #RealEstate deals, with Joe Fairless


Why you need to structure your #RealEstate business so it can be sold

Aug 26, 2015

Most people think of their to do list as a long line of items they have to get done in a given day. It’s a common approach and not entirely ineffective. But Joe’s interested in taking the entire concept of the to do list to a whole new level so that you and your organization can be 10, 20, even 100 times more productive. How can you do that? By flipping your to do list. Simply put: Trying to figure out ways that you can get your typical to do list tasks off your plate entirely so you can do the things only you can do. Listen in to get all the details on how Joe puts this into practice in his life and with his team.


Time is your most valuable asset - and you’re squandering it on unimportant stuff.


At least that could be the case if you’re like the typical business owner or entrepreneur. You’ve got to learn a new way, a way that makes the most of your time, maximizing your particular contributions to your goals so that the outcomes are greater and more satisfying. You’ve got to begin working toward moving things OFF your to do list. That means assessing what you’re doing that you shouldn’t be doing, handing it off to others who could do it for a lower wage which enables you to engage in higher level, more productive activities. It’s a mindset shift that’s very hard to make, but once you are able to make it, you’re going to see your business soar.


Look toward the future as you plan your to do list each day.


What are the things that, if not done by you today, are going to hamper your business or keep you from reaching your success and financial goals. Those are the things that go on your to do  list. But even more, you need to focus on putting systems and procedures in place that enable your team to do the things you typically do, so you can get busy creating even more processes that make everyone’s job faster, more effective, and more beneficial to the bottom dollar. Joe unpacks how he’s putting these concepts into practice on his own team and lets you listen in on this episode.


But I don’t have the money to outsource things!


It’s a stubborn reality that people who are working hard to build or establish their own business are doing a lot of things they really shouldn’t be doing. But it has to be that way at first because there’s simply nobody else to do them and they need to get done. But the time comes, much sooner than most entrepreneurs think, when you have to assess if outsourcing that task to someone would enable you to make 3 times as much as you pay them. For example, if you could pay someone $10 to complete a task, would that enable you to make $30? If so, it’s time to hire that person. You’ve got to leverage the time available to maximise your output. That’s how businesses grow and that’s how your business is going to produce the outcomes you’re looking for.


Can you imagine an employee assessment like this one?


Joe just sat down with his assistant and had the following conversation. “What are the things you’re doing that are producing the least amount of income for the company and are least fulfilling to you?” Once he got the answer, he worked with his assistant to get those off her plate so she could be engaging in more fulfilling, more fruitful work on behalf of the entire company. That’s how to do list flipping looks when it’s applied to an entire team, and it’s what Joe is suggesting you consider in order to ramp up your business. Listen to this episode of The Flip King to find out exactly what “to do list flipping” is and how it can help your business.


LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.


Check out our giveaways -



  • [0:01] Welcome to the Flip King - and the introduction to this episode.

  • [1:46] Time is your most valuable asset.

  • [2:24] How that truth impacts money and the earning of it.

  • [2:48] The typical to do list and how a change in mindset can change your productivity.

  • [3:28] The secret of high level entrepreneurs - a future-focused to do list.

  • [4:57] How can I get these things off my to do list forever?

  • [5:29] Using this approach to outsource effectively.

  • [7:00] Why Joe is always trying to fire himself.

  • [9:00] At what dollar level could you hire someone to do this task?

  • [9:40] How you know when you need an employee.

  • [10:08] The mindset shift behind true productivity.

  • [11:29] What true leaders of business are thinking about.

  • [12:54] How this mindset impacts how you work with your team.

  • [13:00] Connect with Joe for personalized advice.

  • [15:20] The upcoming “Hot Seat” event that you can get in on.




What are the things that only you can do? Do that and ditch everything else.


Why Joe Evangelisti is always trying to fire himself.


Here’s what true business leaders are thinking about in their day to day work


They typical to do list, and how one mindset shift could change everything

What is “to do list flipping?” Find out on this episode of The Flip King

Aug 19, 2015

There are very few true professionals out there in the real estate investing world who will be willing to truly invest in you if you aren’t first willing to invest in yourself. It’s common sense, really. If you aren’t willing to get off your butt and take some action, to demonstrate that you have the personal drive to improve, grow, and reach higher planes than you ever have, why do you think someone who has already done all that work for themselves is going to be at all interested in helping you? That’s the main point of today’s episode of The Flip King and Joe’s got a no-holds-barred exhortation for you to get off your seat and take action. Listen in. You’ll be challenged.


Where are you at - personally and in your business? Where do you want to be?


These are not “wishful thinking” questions, they are goal-setting questions, designed to get you to truly consider what it is you want in life and what you’re willing to do to get it. So take the time to seriously ask yourself where you’re at. Is it a good place? Are you satisfied with it? Or is there something more you want to see happening in your life? That’s the first step toward moving to a new place where you can see those improvements happen. Then you need to define - clearly define - the place you want to be instead. What does it look like? Where would you live? What kind of money would you be making? What work would you be doing to make that kind of income? Those are the questions that enable you to build your goals so you can have a clearer picture of what you’re headed toward. In this episode Joe is talking to you. He wants you to move forward. He wants to help you do it, if you’re willing to help yourself.


There is tremendous value in surrounding yourself with top level people - and paying money in order to make it happen.


Joe’s learned this first-hand. He’s been in a number of coaching relationships and various mastermind groups for years - and he pays over 6 figures total to be a part of those things every year. That may sound crazy to you. If it does, it’s because you’re thinking on the wrong level. You’re thinking too small. When you pay out that kind of money to be around people who are operating on a level far above you, it lifts you up. Not just by being around them, but by opening the doors for you to be able to learn from them, to hear how they got to the places they are, to ask them questions about your situation and your business. When you invest in yourself by paying that kind of money you’re also creating a built-in accountability so you’ll be ultra serious about the time you invest in that group. You’ll make sure you get every ounce of benefit from your time there because you’re paying so much. Listen to this episode to find out how you can be part of a group just like that.


Too many people SAY they’re investing in themselves but their time and priorities don’t show it.


Television, movies, video games, hanging out in bars or nightclubs, wasting their time with mooching friends who are going noplace; those are the habits of losers, people who aren’t serious about moving their lives to the next level. But a truly successful person is actively seeking to improve not only themselves, but their situation in life. They aren’t content to sit on the fence doing nothing, wasting their hours in frivolous pursuits. They are action takers, ready to move forward for the sake of their lives becoming something more, something better. In this episode of The Flip King, Joe Evangelisti comes right out with it, to challenge you to be more than you’ve been and to put yourself in a place to truly grow.


Your opportunity to get in with people who are operating far above you.


Coming up September of 2015 (and regularly after that) Joe’s hosting a “Hot Seat” event for people who are ready to take their business and life to the next level. It’s for active real estate investors who are doing deals currently and are eager to invest at least $5,000 in the event to put what they learn into immediate action. You’ll be around high level folks who are doing business deals that you can only dream of. You’ll be able to ask question, pose scenarios, bounce your situations off them, and talk numbers, strategy, and systems. All of it’s designed to move you and your business up; to change your life. Listen to this episode to find out how you can get involved.


LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.


Check out our giveaways -




  • [0:01] Joe’s greeting and introduction of the “Invest of Yourself” episode.

  • [1:42] Joe’s questions to ask yourself to move yourself forward.

  • [2:04] For the most part, entrepreneurs are never satisfied with where they are at.

  • [2:53] Joe’s story - how he invested in himself and continues to do so.

  • [4:29] Some of the things you might have to do to get to the level you want to be.

  • [6:12] Why paying for the accountability and help you need is essential.

  • [10:59] Where are you investing and focusing your time?

  • [11:35] Joe’s “hot seat” event that you are invited to.

  • [14:30] An example of where a mastermind or hot seat could take you.

  • [16:00] What you can expect from Joe’s “hot seat.”

  • [18:00] Why it’s not someone else’s fault your business isn’t going anywhere.
Aug 12, 2015

The “WHO” of your life and business is a vital point for you to consider regularly


Business is about more than making money. In the end, it’s about people. People are the “WHO” that is behind much of what your business is about. They may be clients or customers, employees or contractors, or the people who surround you in your personal world - friends, family, acquaintances. No matter who they are, they are important, and in order to live a balanced life that is truly successful, you need to regularly consider the “WHO.” In this episode of The Flip King podcast Joe dives deep into that idea, giving you some important things to think about when it comes to using the “WHO” of your situation to motivate and fill your life.


Do you really know “WHAT” it is that you do in your business?


That may sound like a very elementary and silly question, but it’s more significant than you realize. Getting crystal clear on the “WHAT” that you consume your time with will help you know the kinds of activities you should be doing and the kind of activities you shouldn’t be doing. What is your role? What is your place within the business? What are the things that you and only you can do? What are the things that you should be passing off to others to do, so you can focus on more important activities. Get the point? Listen to this episode of the Flip King Podcast to hear Joe Evangelisti expand this idea and give you practical suggestions for how to implement the power of “WHAT” in your life and business.


The “WHEN” question has a very simple answer…


and the answer is “NOW!” There is no reason to hold off on your personal dreams or business goals. You can always be taking steps, no matter how small, to move toward them. But you have to realize that they don’t happen magically by themselves. You have got to take action and there’s no better time than the present. Look around you. Look at your life and business. What are the things you’ve been waiting to do that would yield huge results in your business? Why aren’t you starting on them right now? Listen to Joe’s advice about this vital subject on this episode of the podcast.


“WHERE” are you going to do business?


Are you open to working on any project, anyplace? Or is there a certain geographical region that you’ve determined is your best use of resources and time? These are important questions to ask because they help you identify your strong markets and best places to operate the kind of business you’ve decided to build. But it also impacts the way you do business. Will you work remotely or in an office? Will you be “on site” because it’s part of what motivates you, or will you be a virtual investor or business owner? The WHERE is powerful, and you can hear Joe’s tips on determining your “where” in this episode.


As Simon Senek says, you’ve got to “start with WHY.”


The “WHY” behind your business is what Joe Evangelisti says ties all the other W’s together. It’s the foundational motivation behind all the things that make up your life and business. So you need to take the time to figure out your own “why” so you can maintain the motivation and drive you need when things get hard. Listen in to this episode to hear Joe’s examples of “why” motivators and how you can go about discovering yours.




Start With Why - by Simon Senek - - contact Joe to let him know you’ve left a review on iTunes and get your free gift.


Check out our giveaways -



  • [1:09] Joe’s welcome and introduction.

  • [1:39] What are the 5 W’s?

  • [2:29] Why the “WHO” of your life and business is so important.

  • [8:01] The “WHAT” of your life and business really matters.

  • [12:11] Learn how to use the “WHEN” of your business to maximize your effectiveness.

  • [19:06] The “WHERE” dictates a lot of things in your business.

  • [23:36] The biggest question of all has to do with your “WHY.”

  • [27:10] A listener comment.




Learn how the 5 W’s impact your #RealEstate business on this episode


WHAT are you focusing on in your #RealEstate business. You have to know!


High level people think on high levels to build a business, not an income


What it means to “Ready, fire, aim!”


Screwing up is a good thing. Find out why on this episode of the Flip King

Aug 5, 2015

The sales roller coaster is real


Every salesperson has experienced it. You may have one or two months where you close lots of deals. The money is rolling in. You feel on top of the world. But it doesn’t last. The following month, or even two or three, you hardly have any deals closing. The income dries up. There’s no hot prospects in your pipeline. How do you avoid that up and down cycle in your sales career? In this episode Joe Evangelisti is going to give you the warning signs that the downward trend is about to start and tell you exactly what you should do when you recognize it. Don’t miss out on this simple but powerful episode of The Flip King podcast.

The main concern of every salesperson


Joe just had an awesome lunch with his acquisitions manager, John. During their conversation Joe asked him a very important question. “What’s the biggest concern you have for your business right now?” John’s answer was the very same concern most salespeople have, no matter the industry. “I’m always concerned that the pipeline of potential customers will dry up.” Does that sound familiar? It’s a genuine concern. The pipeline of potential customers and legitimate leads for your business is what fuels your future income. You won’t be able to survive financially if your pipeline dries up. In this episode Joe Evangelisti gives you the one thing you have to do when you recognize that you’re at the end of your sales cycle and have no more leads in your pipeline.


You’re on top of the world, a great sales success…


but you can’t be complacent with what you’ve accomplished. You’ve got to have the humility and wisdom to look ahead and prepare for the next step. It’s fine to celebrate your successes, but don’t let it lull you into thinking in a short-sighted way. Future income is dependent on your future deals.  That means that once you’ve emptied your pipeline by closing sales, it has to be filled up again. How does that happen? You have to be refilling it day after day, even during your times of success. That means knocking on doors, meeting with potential clients, making phone calls, putting out bandit signs - whatever it takes to get more customers started in the process of closing a deal with you.


A counter-intuitive step you need to take when you experience success...


Celebrate, yes. But it’s at the moment of success you need to realize that the pipeline has to be refilled. Go back to square one immediately. Repeat the actions that filled your pipeline in the first place. Find more leads and start building the possibilities that will turn into your future income. If you don’t, you’ll hit the downward slide soon. Your income will drop, your closing rate will diminish, you’ll be broke for weeks or months at a time. Be wise enough to look ahead and prepare for what’s coming. Keep that pipeline full!


Exciting things are coming from The Flip King!


If you haven’t signed up for the mailing list at , you will miss out on some exciting new resources Joe will be releasing in the next few months. They’re being created to help you maximize your business and your lifestyle and you won’t want to miss out. Go to the website right now to sign up so you don’t miss the news when Joe makes it available. Hear more details on this episode of The Flip King podcast.


LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.


Check out our giveaways -




  • Joe’s introduction - advice he just gave to a friend.

  • The importance of asking yourself and your team challenging questions.

  • What happens if the pipeline of leads and potential clients dries up?

  • What you should do when you feel the urge to start counting the paychecks that come from your success.

  • Why it’s important to take this step.

  • The kinds of things that will happen when you don’t take this important step.

  • Benefits to avoiding this roller coaster.
Jul 22, 2015

This is a really fun episode. Joe was on his way to negotiate a deal with a seller he’s worked with before and decided to pull out his recorder and give you a “before and after” behind the scenes look at the process. The seller had a duplex with one side rented to long term tenants that he wanted to sell. Joe had bought a similar property from him a few years ago and felt that this would be a good deal just like the last one. Listen in to find out exactly what happened as Joe talked with the seller, negotiated a deal, and walked away with $15K in his pocket.


Buying investment properties with no money of your own in the deal is possible.


In this scenario the seller is getting older, has these properties that he’s had for a very long time, and wants to get rid of them. He’s willing to bring $20K to the table as a buyer’s incentive for Joe and is happy to get a 4% return on his money. His cash will serve as the down payment on the loan, the bank will finance the rest, and Joe will put absolutely no money of his own into the purchase. With $15K of renovations, Joe will have a great income producing property for the long haul… and owns a property that he didn’t have to spend a dime of his own cash to purchase. It doesn’t get any better than that. Listen in to Joe’s comments to find out how he structured the deal and how it’s going to work.


Never assume what your seller is thinking. Ask.


That’s one of Joe’s rules when it comes to working out deals with sellers. The first time Joe met the man selling these properties he simply asked the man what he wanted to do, and the man told him with no hesitation. It was less than Joe was prepared to do so the deal worked out great both ways. You never know what you’re going to be offered. You never know what sort of arrangements a seller might be willing to make. And you won’t know until you ask. In this case, the seller offered to drop the price without Joe even having to ask. It pays to listen. It pays to ask… literally.


Let the seller make an offer of what he’ll sell it for.


What happened with this property is a great example of why you want to wait on the seller to give you their desired scenario. Joe had already seen the property on a walk-through with the seller. During that walk-through Joe mentioned a few things that would need to be fixed, in a casual way. He didn’t say he’d need a lower price. He didn’t ask for one. He just mentioned things he saw. When it came to the negotiation the seller said, “I was thinking to sell this for $175K.” Joe said, “What are you thinking now?” The seller said, “I think I would be happy if I got $160K.” Joe got a lower price without even asking for it. The seller had convinced himself to lower the price. You can do the same thing if you learn to be calm and wait on the seller to explain what he wants. Great deals often come Joe’s way from doing exactly that.


The power of good rapport created a relationship into the future.


The seller Joe worked with in the situation featured on this episode of The Flip King has been easy to work with. Joe’s been able to strike up a great rapport with him. That kind of concern, courtesy, and care for the seller’s situation opened the door to a long term relationship, even though the seller has no more properties to sell. How? The seller mentioned that he’d be willing to be a part of future deals as an investor. Did you get that? The seller brought up the idea without Joe having to broach the subject. It all came about because of the relationship that’s been built one deal at a time. Learn how you can build those kinds of relationships too, on this episode of The Flip King!




The Replacement Recipe Episode -


The Episode on Building Rapport - - contact Joe to let him know you’ve left a review on iTunes and get your free gift.


Check out our giveaways -



  • Welcome to the Flip King

  • Joe on the road - heading out to talk to a seller and negotiate a deal.

  • Description of the deal and what Joe is hoping for.

  • How Joe has applied “The Replacement Recipe” with this buyer in the past.

  • Why would a seller bring Joe $20K when he’s selling a property?

  • Why it’s important not to assume the position of a seller.

  • What Joe was thinking as he went into the negotiation.

  • How the selling price got reduced without Joe asking for it.

  • $20K from the seller - again. But it gets better than that…

  • The seller wants to be involved as an investor with Joe in the future.




Get off your seat. The money won’t come to you unless you go after it


Walking away from this #closing with $15K in cash and none of my money in the deal


Why would a seller pay $20K to sell his property to me? Find out in this episode of The Flip King


The #SellingPrice of this deal just dropped without me saying a word. Find out how on this episode.

How the purchase of an #InvestmentProperty can be done with no money of your own.

Jun 24, 2015

This is a powerfully important episode for real estate rehabbers - whether you’ve got tons of experience or are just getting started. That’s because this episode covers one of the most vital parts of your rehab business - the budget. Joe Evangelisti goes off the cuff today addressing some of the things you should do, some things you should not do, and the things you need to keep in mind as you set a budget for your rehab and stick with it. You’re going to learn a ton from this episode.

How much is this real estate rehab going to cost? It’s the one issue that never goes away when you get involved doing fix and flips. It’s the budget that will make or break your real estate business. That means you’ve got to know how to figure a rough budget - even before you are able to make an offer on a home. If you don’t know how to do that, you’ll wind up bidding on properties you shouldn’t or cutting yourself short when it comes to profit margins. That’s just a taste of what you’re going to hear on this situation.

Do you know what to look for in regards to the exterior of a home you’re considering rehabbing? How important is the roof condition? What about the siding and the paint? What about basement issues and weatherproofing? Which of those should be first priority and which should be lower on the priority list? Do you know the answer to these exterior question? If you don’t you need to listen to this episode. Even if you do, you’ll learn something new or get a fresh perspective from what Joe has to share.

Many rehabbers go crazy on the inside of the house, making major renovations in places that are going to cost them way more than they should spend. Do you know how to make the right decisions that will enable you to keep your profit margins acceptable? Do you know when you need to rip out and replace a kitchen and when you shouldn’t? What about electrical and plumbing issues? Do you know what to look for? Do you know how to make those decisions? In this episode Joe will give you his own nuts and bolts perspective on what to watch for and what to consider when you put together your budget for a rehab.

What are the big ticket items you have to watch out for when you’re putting together a rehab budget? Do you know how to accept bids in a smart way? Do you know when you should get a general contractor (GC) and when you shouldn’t? How do you deal with them in a way that keeps the work on schedule and within budget? How do you integrate your personal assessment of the property with the bids you’re receiving to make sure the budget is adequate? Grab a pen and paper to take some notes on this section of the episode, Joe’s going to walk you through those things in detail.

Finally, what are the mistakes that new flippers make over and over?

All on this episode of The Flip King with Joe Evangelisti!

LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.

Check out our giveaways -


  • What is a rough budget?

  • How to do a walk-through of the property to figure out a good budget.

  • What to look for on the exterior of the property in light of the climate and situation the house is in.

  • Interior items to look for and consider when approaching a possible rehab project.

  • Major issues to watch out for.

  • How to decide on a bid, hire a contractor, and know when you should hire subs or a general contractor.

  • What are the common mistakes house rehabbers make?

  • What are the things you can include that can make a little extra “bling” to the house without making the budget skyrocket?

  • How to reuse what’s already in the house when possible.

  • What are the big ticket things you may not have to upgrade?

  • Why you should get multiple plumbing and electric bids on your rehab projects?

  • Don’t forget the permits - and why you shouldn’t skip over them.


#Realestaterehab can kill your profit margin. Avoid busting the budget on this episode

What are the major issues that can kill your #realestaterehab budget? Find out here

When should you upgrade a big ticket item on your #realestaterehab? Find out here.

How to establish a budget for your #realestaterehab. This episode of #theFlipKing

Get permits for your #realestaterehab to avoid costly re-dos. Find out why here

Jun 8, 2015

Today’s episode is all about coaches, mentors, masterminds, and why you need to get yourself in one of those atmospheres right away. It’s because you can only rise as high as the people you surround yourself with. If you want to grow yourself and your business to the next level, you’ve got to be around people who are at that level or higher.

Joe’s story proves the importance of coaches and mentors. He learned the building trades first from his Dad, one of his greatest mentors. It was there that Joe got the fire in his belly to own his own business, set his own hours, and run the show himself. If that’s what you want for your life, you’ve got to step into an atmosphere where someone who’s doing it can show you how to get there. That’s a coach or mentor.

Coaches and mentors proved to be incredibly helpful to Joe Evangelisti when he did his stint in the U.S. Military as a Navy SeaBee. He learned how to level-up, how to look for next-step goals and attain them, and how to keep working hard to outshine and outperform others who were alongside him. Coaches and mentors help you know what’s coming down the road so that you can focus your energy and efforts exactly where they need to be in order to get where you want to go.

Once Joe got into real estate and investing in real estate, somebody confronted him with the need to put himself under an experienced coach, and once he did his business began to take off. Listen to this episode to hear the story and how the coach and the fact that he was paying her $600 a month became the motivation that drove Joe forward in his business in ways he never would have without her.

In this episode you’ll hear where Joe Evangelisti is at now in his coaching journey, why he has a number of coaches serving him in a variety of areas and how being under the leadership and guidance of a coach and mastermind group have helped him level up his business and income multiple times in the last 14 months. It’s a great story you won’t want to miss.

So grab yourself a drink, a notepad, and a pencil and get ready to take notes because Joe Evangelisti is going to tell you how to find and benefit from a coach who can help you move forward from the exact spot you are at. All on this episode of The Flip King with Joe Evangelisti!

LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.

Check out our giveaways -

The Entrepreneur Roller Coaster - Darren Hardy

The 10X rule - Grant Cardone


  • The importance of having a coach and how successful people got that way through coaching.

  • How Joe got involved with coaches and mentors - from an early age.

  • How coaches help you get to the next level.

  • Why the most successful people Joe knows have multiple coaches in various areas of life.

  • The power of your sphere of influence and the high level conversations you can have in that realm.

  • The moment when Joe’s career skyrocketed… when he got a coach for his real estate investing business.

  • How paying for a coach was the vital piece in the success of how Joe succeeded.

  • The different levels of mentorship and how each helps you.

  • How to find the right mentor for you.


If I want to get to the next level, who do I surround myself with?

How can I get comfortable being uncomfortable? That’s where I’ll grow

How will you get to the next level? The people you surround yourself with are key

The fact that you’re paying a coach can make all the difference in your success

If you’re having a stumbling block somewhere in your business, it’s time you invest in yourself

Jun 3, 2015

How to build the hustle to get where you want to go - Podcast 10

The word “hustle” isn’t used enough these days, and it’s a pity. Hustle is really what differentiates those who are successful in the real estate business from those who are not. If you don’t know how to hustle, you have absolutely no chance of being a success. In this episode of the Flip King, Joe is going to talk to you about what it means to hustle and how hustle can make all the difference in your business.

Hustle is not about doing things quickly. It’s about doing the things that matter… to you, to your business, to your clients, to your bottom line. Too many people get caught up in meaningless activities - the minutia of daily work that actually have very little to do with the real money-making, success-building activities of their business. You need to know how to hustle, and in this episode, Joe’s going to show you what it looks like.

In this episode Joe Evangelisti is also going to show you some real life examples from his own business of how he hustles in smaller ways. Calling the numbers listed on bandit signs. Connecting with buyers and sellers on a personal level. Going to investment meetings and business meetings in his community. All of these and many more are examples of how hustle can put you in a position to connect with your next deal when it comes your way.

If you want to truly learn how to hustle, you need to be willing to get outside your comfort zone. That means calling people you don’t know. It means making connections in deals that may feel out of your league. It means putting yourself into the realm of the big players so that you can learn from them and become like them. You’ll want to hear this episode.

Finally, hustle means working on yourself and taking action on what you learn. There are tons of real estate guru programs out there, and many of them are junk. But there are others that will do what they promise, but only IF you will hustle to make them happen. Invest in yourself, by learning and growing in your knowledge, but also by doing the work needed to make your business benefit from what you’re learning.

All on this episode of The Flip King with Joe Evangelisti!

LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.

Check out our giveaways -


  • What does “hustle” mean for you right now?

  • An example of hustle as it relates to leads in the real estate business.

  • How do you come up with hustle when you need it?

  • Hustle by calling bandit signs - how Joe does it.

  • How to hustle when a deal isn’t working out as you expected.

  • Hustle means getting outside your comfort zone - and more money in your pocket.

  • Are you where you want to be? What kind of hustle will get you there?

  • Hustle means investing in yourself to grow yourself.        


Hustle doesn’t happen by itself.

Guru courses might work, but they require #hustle

Are you where you want to be? What kind of #hustle will it require for you to get there?

The free knowledge costs you more than the knowledge you pay for.

Your level of success will be directly correlated to your degree of #hustle

Apr 30, 2015

Do you think of the importance of rapport in your real estate investing business? You should. In today’s episode of The Flip King you’re going to hear from Joe and one of his good friends, a real estate investor, rehabber, and wholesaler who’s been in the business for many years. When asked what the most powerful and important thing to do when contacting potential sellers, Paul Allemby answered without hesitation: Rapport.

What is rapport? It’s relationship. It’s concern. It’s true care for a real person who may or may not become your client. It’s you taking the time to find out about them, learn about their situation, and do your best to truly help them. When you build that kind of rapport into the DNA of your real estate investing business, your business can’t help but grow because you’ll be helping people accomplish what they need to accomplish in order to solve their problems and make their life better.

Paul Alemby knows about rapport. He’s spent years building his business on it. Repeat business comes from past sellers who you treated well and took good care of. Referrals come through people who felt that you understood them and helped them accomplish the things they wanted or needed to accomplish. Don’t underestimate this piece of the business. It’s not about the number of fliers or mailers you send out - it’s about what you do with the contacts you make as a result of sending out those pieces.

You’ve got to learn the art, skill, and power of rapport if you want your real estate investing business to be all that it can be. Joe and Paul are going to school you on it in this episode of the Flip King.

LINKS MENTIONED IN THIS EPISODE - contact Joe to let him know you’ve left a review on iTunes and get your free gift.

Check out our giveaways -


  • Introduction of Paul Alemby and his philosophy of finding real estate deals.

  • Driving for dollars - the “old school” way to find great deals.

  • Practical things to look for in a good rehab deal.

  • The advantages of dealing with a long-time homeowner.

  • The most important thing on your first contact with a potential seller.

  • Why Paul doesn’t negotiate by text or email.   



Spend the time. Slow down. Real estate deals depend on good repoir.

It’s true in real estate investing: people don’t care how much U know until they know how much U care

You should never negotiate a real estate deal my text or email. Never

We are stewards in this land. It’s our job as investors to handle it well

If you want your business to flourish you have to connect with human beings

Apr 20, 2015

When you get into the real estate investing market, you’re going to talk to sellers. There’s no way around it. But it’s not your typical conversation and it’s not something that comes naturally for a lot of people. There are things you need to know from sellers, and you’ve got to know how to talk to them in order to get that information. This episode is all about determining what kind of seller you’re dealing with, what questions to ask them, and where you go from there.

Motivated sellers VS non-motivated sellers. The key to finding out is asking the right kind of questions. You have to know the needs and wants of your potential seller, and the only way you find out those needs and wants is to ask better questions. So what kind of questions do you ask? How do you go about it? Joe’s going to walk you through those issues in this episode.

This is a practical episode. You’re going to find out some powerful, hands-on information in this episode from Joe’s hard-learned experience. In every situation you want to find out how the situation can benefit the seller just as much how it can benefit you. A big part of that is learning how to discern the seller’s situation and how to factor in the aggravation level the seller is dealing with. That is one of the biggest things you want to find out, and you can learn how to do it in this episode.

Beyond all of that is the ability to build ongoing relationships with the sellers you work with. You’ve got to learn how to think how you can find out what people’s pain is, how you can solve it efficiently and effectively, and build an ongoing relationship. You’re not out there to get the absolute best deal for yourself, you need to be more concerned about whether the deal is actually good for your seller. If you can learn how to do that, you’ll gain trust that will follow you for years, resulting in more and more deals over time.  


Check out our giveaways -

Let Joe know you left a review on iTunes and he’ll send you a special gift!


  • What kind of seller are you dealing with - motivated or not?

  • The questions you need to ask to discover which kind of seller you’re speaking with

  • Dealing with estates, families, and all the issues that go into that kind of situation

  • Learning to gauge the frustration-level of a seller

  • Knowing what motivates a seller and what doesn’t

  • The questions that can help you understand the sellers pain and needs, and how it can help you structure the best deal

  • Looking long-term: how you can have ongoing referrals from dealing well with a seller

  • Why your job is to develop rapport with sellers


If you want to make more Real Estate Investing deals, ask better questions

Learn how to gauge the frustration level of real estate sellers in this episode to close more deals

The power of building rapport in real estate transactions. Hear how it works in this episode

Long-term relationships from first-time seller conversations - on this episode of The Flip King Podcast

Knowing what motivates a seller can be key to your real estate investing success

Apr 6, 2015

Today’s show brings you a “real” show, a show that takes a look at the real estate investing business the way it really is. Joe’s talking to you today about being uncomfortable, being in a place where you don’t know everything that’s going to happen, and learning how to be OK with that fact.

That goes against the grain, doesn’t it? Many people want to be successful so that they don’t have to be uncomfortable, so that everything smooths out and runs well. But that’s counter to building a profitable, thriving business.

Why? Because pushing yourself into uncomfortable places is what motivates you to grow, to flourish, and to succeed. You won’t hustle enough or work hard enough if you’re not uncomfortable. You won’t move to the next level, whatever that is for you, if you aren’t uncomfortable. The temptation is to sit back, rest on your past successes, and let the world pass you by. But you can’t do that if you want to succeed on a greater level. You have to push yourself to be uncomfortable.

But Joe’s not saying that you move into a realm of discomfort for the sake of being uncomfortable. It’s about the pressure to move forward. It’s about the motivation that rises up when you get in that uncomfortable place. THAT is what you want, no matter what level of business you’re doing. You want the discomfort to drive you forward.



  • The raw and real nature of the Festival Flip show

  • The importance of learning to be uncomfortable

  • Why being in an uncomfortable place is key to real estate investing

  • What being uncomfortable does for you

  • Pushing yourself outside your comfort zone is pushing your business forward

  • How changing your story about yourself helps

  • Successful real estate investors got into the business by being uncomfortable

  • An example of how to get started through an uncomfortable step

  • When what was once uncomfortable is no longer uncomfortable, you have to push yourself

  • No matter where you are at in the business, you’ve got to push yourself to stay uncomfortable


If you’re not uncomfortable in the real estate investing business, you aren’t doing enough

Don’t allow yourself to get too comfortable. It’s the discomfort that drive you forward

If you feel comfortable in your REI business, push yourself into the next uncomfortable spot. That’s how you grow

Success through discomfort. That’s the recipe to follow. Find out more in this episode

How do successful RE Investors get there? Through pushing themselves INTO uncomfortable situations

Mar 19, 2015

Today Joe talks at length with Mark Ferguson, an amazing guy who’s done some amazing things in the real estate investing world. His blog catalogues a ton of great information on who Mark is and what he does, so be sure to check it out! He gets over 200,000 views a month (that’s TWO HUNDRED THOUSAND!). And most of the great resources he puts out (2 to 3 posts per week) is absolutely free!

Mark Ferguson’s story is like many, he began right out of college in 2001 when he got his Real Estate License, following in his dad’s footsteps. He started doing normal real estate deals working alongside his dad, then he began flipping homes. But it’s when he moved into REO properties that he saw his career take off. The next thing he knew he was hiring assistants, buying rental properties, and continuing to flip properties up until today, and he’s launched his business into the stratosphere as a result.

Mark shares a ton of information regarding what he looks for in a possible rental property and why he always does his deals using a local portfolio lender. There are so many advantages, you’ve got to listen to find out why. He’s not a guy to hold anything back and you’ll find that he’s ready, willing, and most of all, able to help you with a ton of free resources, coaching, and one on one consulting calls.

The conversation Joe has with Mark covers how he goes about flipping properties too. Joe asks Mark to share what he looks for when he’s trying to find a good flip, how he goes about it, and how the deals typically work - and Mark shares everything. He still finds that 90% of his deals come from searching the MLS and he pays cash for most of them. He normally spends $20,000 to $30,000 worth of renovations and flips the property quickly.

Listen in to this episode, connect with Joe and Mark, and ramp up your business!



  • Who is Mark Ferguson?

  • A ton of valuable info on Mark’s blog.

  • How Mark got started and what he’s doing now.

  • How Mark picks a good deal for a rental property.

  • Why local portfolio lenders are the way to go when you start.

  • What Mark looks for in a good “flip” deal.

  • What Mark’s trying to do with his blog and what’s there to help you.


2 have a consistent, predictable business, you have to take consistent, predictable action

Analysis paralysis keeps too many would-be real estate investors from success

Focus is the #1 things most real estate agents lack.

4 free real estate ebooks and a free video training -

A local portfolio lender can make your RE investing business soar
Mar 7, 2015

We’ll all have bad weeks

Let’s talk about the ups and downs of the business. We all go through these ups and downs. Whether you’re new or have been in this business for years, you’ll have ups and downs. I just want to be honest with you and tell you that’s it’s been a bad couple of weeks. Looking back on the past I’ve had bad weeks in the past and I always found a way to get through it.

While success is relative (whether its 10 deals a year or 1,000), so is struggle. In the last couple of weeks, we’ve had all sorts of deals fall apart. We’ve had a lot of negative things happen. It’s been bad clients and people backing out of deals and people who couldn’t raise the money. No matter the cause, though, you’ve just got to focus on your goals.

Consistent predictable revenue is a struggle

When you consider it, what you really struggle with is having consistent, predictable, revenue. That’s the hard part. A lot of people fail on this. The consistency doesn’t happen.

Maybe you have $1,000 and you spend it making and sending out a mailer. If you send it out and you don’t make back any money, you might consider it a failure. Often though, it’s the second, third, or fourth thousand. It’s difficult to spend more than you’re going to make as long as you keep constantly trying to reach out.

Keep going until your effort pays off

It’s possible to make tens of thousands of dollars with just a few minutes of work. You just have to keep going until it pays off. You just have to constantly market over and over again. Don’t bail out after your first try. It will take time; don’t give up.

There are so many people making money in this business. How are they doing it? They don’t give up. They bounce back quickly and keep going. They’re constantly listening and growing and learning to grow more.

Consistency will yield results

Consistent marketing will yield consistent results. Sometimes this business sucks. Sometimes you’d rather not do it. If you’re ultimately responsible, it can really beat you up. Don’t let it. Fail and quickly rebound.

How quickly can you fail and get back on your feet? I’ve had a bad couple of weeks and I know what my goals are. I know that I set high expectations for myself, but I also know that I’ll beat them, no matter what it takes.

There’s nothing like real estate. Remember that the lows in working for yourself are better than some of the highs in working for “the man,” so keep going. Don’t give up.

Show outline:

  • We all go through these ups and downs.

  • No matter the cause, though, you’ve just got to focus on your goals.

  • I’ve spent the last couple of weeks down.The quicker you can bounce back the better.

  • When you consider it, what you really struggle with is having consistent, predictable, revenue.

  • Maybe you have $1,000 and you spend it making and sending out a mailer. If you send it out and you don’t make back any money, you might consider it a failure. Often though, it’s the second, third, or fourth thousand.

  • You just have to keep going until it pays off. You just have to constantly market over and over again. Don’t bail out after your first try.

  • There are so many people making money in this business. How are they doing it? They don’t give up.

  • Consistent marketing will yield consistent results. Fail and quickly rebound.

  • How quickly can you fail and get back on your feet?

  • Remember that the lows in working for yourself are better than some of the highs in working for “the man,” so keep going. Don’t give up.




Whether you’re new or have been in this business for years, you’ll have ups and downs.

You just have to keep going until it pays off. You just have to constantly market over and over again.

There are so many people making money in this business. How? They don’t give up.

Consistent marketing will yield consistent results. Fail and quickly rebound.

The lows in working for yourself are better than some of the highs in working for “the man,” so keep going.

Feb 10, 2015
Joe shares an amazing strategy that has to do with investors, banks, and keeping properties in your portfolilo
Feb 4, 2015
In this episode I interview one of my good friends, Mark Skowron. Mark is a master at wholesale deals and tells me how he got started and how in just two years he's doing 6 to 7 deals in a month.
Jan 23, 2015

If you're new to real estate investing, wholesaling, fix and flips and all that stuff, it can be very difficult to know just where to start. In this episode of the Flip Kin Real Estate radio, Joe is going to give you a real life example from a property he and his partner acquired that resulted in a six figure profit. It sounds way too good to be true, but it's not. Joe's doing deals like this regularly and wants to give you the inside scoop of what to look for and how to do it yourself.

The first step is finding the property… and Joe found this one through direct marketing. Mailers, fliers, and any other way you can get into direct contact with motivated sellers is the first way you find the deals that are going to make you this kind of money. One of the "niches" within that area that Joe focuses in on are people who have high equity in rental properties or family properties who might be having trouble making their payments. So the direct mail piece goes to owners who have non-owner occupied homes with high equity.

This property came from exactly that kind of direct mail piece. This property was a mess; it needed everything. The property had been listed for a long time and Joe thought a creative approach might be just what was needed. That's when he asked the magic question, "What do you want to do with the property?" That opened the door to the seller being willing to discuss all kinds of options that may not have been on the table before. So they settled on "seller financing," which is not the normal way people sell their properties.

Joe was able to get this deal set up in that model through patience, building rapport, showing some knowledge and confidence of his own, and asking lots of good questions. You can do that too.

Listen to the episode to hear more of the details about this deal and to hear how this one situation turned into tons more opportunities and income. You can take away some gold nuggets that will help you get some deals just like this one.


  • Joe dives in to the details of a property that got him a 6 figure return.
  • Finding good properties to turn around.
  • The power of direct marketing.
  • Joe's conversation with the owner.
  • The outgrowth of this deal: more properties from the same owner.
  • The ways this deal turned into ready-to-use cash from this one guy.




You can arrange "owner carry" deals. Here's how Joe did it. You can do it too.

Learning to ask the right kind of questions can build trust that opens doors to more real estate deals.

One good property deal can turn into 2, 3, or 5 more. Here's how it happened for Joe.

The right, carefully crafted direct mail piece can get you the exact property deals you're looking for.